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TransformingRetail Spaces Into High-Performing Brand Experiences

Avant Garde Designs is a London-based visual merchandising consultancy helping premium retail, beauty and hospitality brands increase in-store impact, consistency and conversion.

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About Us

StrategicVisual Merchandising That Drives Results

We partner with brands to design and implement visual merchandising strategies that go beyond aesthetics—focusing on customer behaviour, brand storytelling and commercial performance.

SERVICES
Visual Merchandising Strategy
  • Data-led layouts, planograms and customer flow optimisation
Retail & Window Display Design
  • High-impact displays that capture attention and increase engagement
Pop-Ups & Brand Activations
  • Memorable physical experiences that bring campaigns to life
Store Transformation Projects
  • End-to-end redesigns for retail, clinics and hospitality spaces
Training & VM Guidelines
  • Equipping teams to maintain brand standards at scale

Trusted byGlobal Beauty & Retail Brands

Our experience includes working with leading global brands across luxury beauty and retail environments, delivering consistent, high-quality visual standards across multiple locations.

What do our clients have to say:

"Willingness to adapt to a new brand (which holds a lot of stakeholders) with new processes, whilst using previous experience and relationships with suppliers. You’ve been able to manage the VM guidelines and lightbox ordering process whilst also being super reactive to any issues from rollouts."
Visual Merchandising ManagerGiorgio Armani
"Can turnaround a tight deadline without compromising quality. Very good at managing upwards, when there are tough timelines. Picked up complicated processes at speed. The projects you have managed have been complicated and detailed, and you have managed the granularity of these really clearly, so that I always feel comfortable coming to you with questions."
ValentinoSenior Product Manager
"You are very clear with your feedback and managing expectations and always get the job done. Your efficiency is clear and your willingness to look for ways of simplifying really helps with the huge workload within the brands."
Giorgio ArmaniSenior Visual Merchandising Manager
Designed for Impact. Built for Performance.

  • Improve in-store customer engagement
  • Increase product visibility and sales opportunities
  • Create consistent brand experiences across locations
  • Elevate perception for premium positioning
  • Support successful launches and seasonal campaigns
VISUAL MERCHANDISING SERVICES
Flexible Consultancy, Tailored to Your Business

We work with brands across project-based, consultancy and ongoing support models—adapting to your internal structure and business goals.

  • Project-based transformations
  • Ongoing VM consultancy
  • Launch & campaign support
  • Team training & development
About Avant Garde Designs

Founded by Chloe Chadwick, Avant Garde Designs brings over nine years of experience delivering visual merchandising excellence across global beauty brands and independent businesses.

With a strong foundation in luxury retail environments, the consultancy combines creative direction with commercial awareness to deliver spaces that not only look exceptional—but perform.

Contact Us

Ready toELEVATEYour Retail Experience?

Whether you’re launching a new space, refreshing your brand or improving in-store performance, we’d love to hear from you.

Drop us a line

hello@avantgardedesigns.co.uk

Call

+447961930745

Location

London, E1

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